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Product Updates

Case Study: Activated Properties Outperform

Rowland HobbsCEO, Co-founder Β· June 3, 2025

Activated properties sign more leases. This chart tracks daily leases signed before and after each property activated on UMoveFree.com

X-Axis: Days Since Go Live
‍
Y-Axis:
Total Event Count (per day, across properties)

πŸš€ What the Data Shows

Engagement triples after activation.

Event volume jumps significantly on Day 0 and remains elevated through Day 60+.

  • πŸ“ˆ +3x Increase in Engagement
    From Day -30 to +30, daily event counts more than triple.
  • πŸ“† Sustained Usage
    Post-activation activity doesn't drop off, it stabilizes at a higher baseline.

πŸ” Property-Level Performance

Example’s of performing properties post-activation include:

  • 🌿 Spring Park
  • πŸŒ‡ Hidden Ridge
  • πŸ™οΈ The Sovereign

Their consistent usage patterns reflect strong leasing team engagement and effective resident onboarding.

πŸ’‘ Why It Matters

Activated properties don’t just drive leases, we give insights, data, and comps to help properties outperform

By embedding daily comp tools we can:

  • Track days on market
  • Track pricing trends
  • Track and outperform with concessions

βœ… Bottom Line

Activation = sustained impact.

When properties activated with UMoveFree, they don’t just see more activity, they see better renters, better outcomes, and better performance.

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